Strategy

Creative sessions

During a creative session we’ll discuss your vision, mission and target audiences. We’re not afraid of asking difficult questions in order to get real answers. Through design-thinking methods and a clearly defined roadmap, we’ll generate unexpected, creative input, together. Don’t expect a boring business meeting, but a creative brainstorming session that will give you energy. The following steps are included:

• Evaluate current situation and identify future situation or aims
• Identify mission, vision and core values
• Determine target groups
• Creative ideas

Mission and vision

As a company you want to distinguish yourself from the competition, you want to stand out so customers consciously will choose you. Everyone also has their own motivation for their company and characteristics that goes along with that. We are happy to support you in identifying the core of this motivation and thus determine or refine your mission and vision. What is the goal of your organization, what do you stand for and what do you want to achieve? This helps in developing the right appearance, and also in finding the right strategic partners and even in making business choices.

Strategic advice

We’ll use our findings from the creative session to develop a strategic advice. This will form the basis of your brand story. Your story is the key to your identity. It can be used to connect with (potential) clients. It should guide you when deciding how to communicate with your target audience, and how to position your brand. 

Strategy in design

The strategy is the keystone for the further design process. What kind of materials can help define your brand, and what does that imply? Whether it’s a restyling of your brand, a new corporate identity, website or printed materials; we’ll be your partner. Various companies and organizations preceded you, all with their own specific questions and wishes. Such as Populytics, Brewbrain, Health Action International and Brewery Pronck.