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Identity

Health Action International

Rebranding for a non-profit organisation that fights for better access to medicines.

Health Action International (HAI) asked us to rebrand their identity and review their positioning. This was somewhat of a challenge, as HAI has been active as a non-profit organisation since 1981. The organisation fights for better access to safe medicines through research and advocacy.

Mission and pay-off

Our first step was a brand session, in which we identified HAI’s goals and audiences. Over the years times had changed, which called for a moment to evaluate and redefine. We defined the following mission: “Advancing access to medicines. For everyone. Everywhere.” We then positioned this mission as HAI’s pay-off, which can also be found in all the materials of their visual identity.


Authority

We gave the logo a timeless character. The letters that form HAI are strong, stand shoulder to shoulder and have a certain weight to them. This is how we portray HAI as an authority in their field of practice. The dark-blue colour is recognisable for HAI from older materials, we kept it as a sign of trust and reliability.

Materials

The visual identity includes business cards, a digital letterhead, reports and a media kit. The brand guidelines are collected in a brand manual, which is applied within the organisation. Because HAI publishes many letters and policy reports, the organisation identified a need to produce them independently. We created templates for various documents, and gave selected employees a short InDesign course on how to use them. This allows for a consistent visual identity. 

Using our brand manual, Yourstyle from Roelofarendsveen developed a website that completes the rebranding of HAI. 

Grafisch ontwerp leiden, grafisch ontwerp, kordaat, studio kordaat, leiden, grafisch ontwerper, grafische vormgeving, graphic design, vormgeving, HAI, Health Action International, brand identity, branding, brand strategy session, branding sessie, NGO, non-profit design,
Grafisch ontwerp leiden, grafisch ontwerp, kordaat, studio kordaat, leiden, grafisch ontwerper, grafische vormgeving, graphic design, vormgeving, HAI, Health Action International, brand identity, branding, brand strategy session, branding sessie, NGO, non-profit design, brand manual, jaarverslag, annual report
Grafisch ontwerp leiden, grafisch ontwerp, kordaat, studio kordaat, leiden, grafisch ontwerper, grafische vormgeving, graphic design, vormgeving, HAI, Health Action International, brand identity, branding, brand strategy session, branding sessie, NGO, non-profit design,
Grafisch ontwerp leiden, grafisch ontwerp, kordaat, studio kordaat, leiden, grafisch ontwerper, grafische vormgeving, graphic design, vormgeving, HAI, Health Action International, brand identity, branding, brand strategy session, branding sessie, NGO, non-profit design, brand manual, jaarverslag, annual report

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Grafisch ontwerp leiden, grafisch ontwerp, kordaat, studio kordaat, leiden, grafisch ontwerper, grafische vormgeving, graphic design, vormgeving, Eric van der Zwet

Call Eric +31 (0)6 1541 11 59, send him a message or drop by.

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