Ivoren Kruis

Clear website with everything you need to know about oral health.

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Ivoren Kruis (‘Ivory Cross’) is the Dutch Association for Oral Health and has been a household name in the field of promoting oral health for over 120 years. Promoting oral health through education is an important task of the Ivory Cross. In order to reach the largest possible audience, it was necessary to renew their online presence. We were allowed to work on this and have set up a clear and modern website together with Inventeers, who are responsible for webdevelopment.

A functional and accessible website

Ivory Cross is a large association that wants to be there for many people. In the first place for its members, approximately 2500 dentists and dental hygienists. And also for (other) dental care providers, healthcare providers, educational institutions, GGD (health authorities) and municipalities, media, manufacturers, health insurers and the public. That’s a lot of information for a lot of people. The starting point for the functional design of the website for the Ivory Cross website was mainly about structuring this information. We have identified various points of interest that are key for different target groups and then, together with the team of Ivory Cross, set priorities for different categories of information. Based on the results, we have made a structured and logical functional design.

Webdesign for everyone

There was no (existing) corporate identity to work with beforehand, just a logo. On the basis of this logo we have developed some elements that we could use for the design. We have given the colors a fresh upgrade, creating a user-friendly color palette. A calm and trustworthy blue and a striking pink that stands out and sparkles. In addition, we have developed a few icons and compiled a small image bank with photos. Whether as a patient you want to know something about a topic of oral health or as a healthcare provider, media, etcetera, at this website you are in the right place for all information.

Old versus new

Have a look at the difference between the old and new homepage of the website below. You can hover over the image with your mouse to experience the changes yourself.

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