Build your own identity

‘Learning together’ is the slogan we defined for Technolab Leiden. At Technolab, around 100 people work and learn as interns, volunteers or freelancers. Together, they organise workshops and projects for primary and secondary education. Everyone acquires new knowledge and skills by getting started right away. We have translated this mentality directly into the identity by making a large toolkit. The toolkit contains several elements, which even led to a personalised alphabet. From young to old and from a hammer to DNA: the wide diversity of images can appeal to everyone.

The new website makes it easier for teachers to choose and book a workshop for a class. There is a Technolab car driving through the city of Leiden and project applications are in the right lay-out. To make the identity really feasible for Technolab, we set up a brand manual with links to all documents and tips on how to work with it. We also organised a workshop for various employees to help them getting started with the identity.

Open Innovatie Lab

For the Open Innovation Lab we’ve expanded the Technolab toolkit with its own version of the alphabet and additional illustrations and communication materials. With the Open Innovation Lab as a sister program, Technolab aims to contribute to the future young people in technology and science together with its business and educational partners. Together they identified 6 future themes. Within these themes, students from (technical) colleges and university students work together on design challenges set by businesses to solve the problems of today. The identity toolkit contains each of the themes, which allows each theme to have its own selection of letters.