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Communication

ROC TOP

Supporting the communication of an Amsterdam MBO college.

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We have been supporting ROC TOP in their internal and external communication since 2019. We develop large and small communications based on the existing visual identity and supplement the identity with new elements such as icons and illustrations. With this we realize all kinds of things, from corporate annual reports to diploma folders.

Working within the visual identity

ROC TOP offers MBO education that prepares students for their working life or further studies. The organisation has four campuses in Amsterdam where approximately 4,000 students participate in more than 50 educational programmes and about 450 employees work there. Kordaat supports ROC TOP in the communication that is necessary for the students and employees of the organisation. For the development of these expressions, we use the brand-manual in which some basic principles are stated for a consistent result. For new communication issues, we regularly design new elements that match the corporate identity. For example, we have set up a series of icons and illustrations that are now applied within the corporate identity. We have also prepared the annual reports for 2019 and 2020.

Extra support in the Corona-era

During the corona pandemic, a lot of online and offline communication was needed. During this period we have developed various ‘decision trees’, roadmaps, roll-up banners and flyers to support the organisation in this hectic period.

Portraits by: Khalid Amakran

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