Campaign in corona-times

Together with mboRijnland, we took on the challenge of campaigning internally in the organisation at a time when no one is physically present on site. A big difference to the prior situation. The aim of the campaign is to support the main strategic goals and priorities of mboRijnland in the field of innovation in their education. We chose various times and places to show the campaign, because most of the employees worked form home throughout the school year. The core message was divided into small pieces of communication, in order to keep the campaign manageable in a busy and chaotic time for education.

Animations 

The campaign consists of two parts. Part 1 puts focus on the people behind the innovations. An important sub-objective of the campaign is to raise awareness of each other’s work, both in front of and behind the scenes of various developments and innovations. In order to do so, a series of articles were published on the internal portal introducing colleagues from different parts of the organisation and explaining why they are #enablers. We also developed their own card service, with which colleagues can send each other a digital postcard with a unique message via a webpage. The other part of the campaign puts focus on various projects that contribute to innovative education. For this, we created a series of animations that describes each project, communicates the objectives and shows which theme the project contributes to. We developed the storylines and artwork, animations in collaboration with Tom van der Heiden.