Strategic session for fair beer

Together with Pronck founders, Benjamin and Frans, we went back to the brewery’s basics. During a brand strategy session we lined up their ambitions for the future. Together, we defined their vision, audiences, brand strategy and positioning. Then we developed a tailor-made advice covering representation and marketing. This advice was the starting point for a new brand design. Pronck is friendly yet robust, and colourful thanks to its distinct flavours.

Identity

We translated Pronck’s core values into a distinctive design. The new identity is energetic and fun, ingenious and distinctive. Characteristics that suit both Pronck’s people and beers. Our advice and the updated identity was incorporated on the labels, business cards, glasses and website. But that’s not all, they even incorporated it on packaging, beer tap lenses, and clothing, such as T-shirts, denim jackets and beanies. All this talk made you thirsty? Visit Pronck’s website to see what’s on offer (and the labels, of course).